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What is Power BI? What are its advantages?

Power BI is an application developed by Microsoft that transforms your data into strategic insights. This business intelligence tool allows you to easily connect, transform, and visualize your information, whether it comes from Excel or the cloud. Available in a free version with essential features, Power BI stands out in 2025 thanks to its integration with Copilot and its interactive dashboards updated in real time.

Power BI, the Microsoft 365 Analytics Platform

With Power BI, Microsoft offers a complete data analytics platform that is transforming business intelligence for organizations. Recognized as a leader by Gartner for the 18th consecutive year in 2025, this solution enables you to create interactive visualizations through an intuitive, user-friendly interface. Without requiring advanced technical expertise, you can turn raw numbers into meaningful charts and dynamic dashboards.

Its features expand every month with AI-powered tools that automate your analyses. Connecting to Power BI is simple, whether your data comes from Excel, databases, or the cloud. With just a few clicks, you can generate key performance indicators and track your results in real time—providing your organization with a major competitive advantage.

What makes up Power BI? (Desktop, Service, Mobile, Report Server)
Power BI is made up of several components that work together to deliver a complete data analytics experience. Here are the main elements of the Power BI ecosystem:

ComponentMain UseLicense
Power BI DesktopReport creation and editing, data connection, transformation, and modelingFree
Power BI ServiceOnline sharing, collaboration, and report publishing (SaaS)Power BI Pro ($10/month) or Premium
Power BI MobileViewing reports on mobile devices (iOS, Android, Windows)Included with Power BI Pro/Premium
Power BI Report ServerOn-premises report hostingSQL Server Enterprise + Software Assurance or Fabric F64+

You can use these applications together to:

  • Connect to various data sources (Excel, databases, cloud services)

  • Transform and clean data to create a unified model

  • Design graphical visuals that represent your data interactively

  • Create and share reports with your team, wherever they are

📌 Fun fact: Did you know Power BI was originally called “Project Crescent” when it launched in 2011 with SQL Server?

What can you do with Power BI?

Microsoft Power BI turns raw data into actionable strategic insights. This application makes it easy to track your most important key performance indicators (KPIs), such as:

  • Monitoring sales and revenue in real time

  • Analyzing customer trends and buying behaviors

  • Measuring operational efficiency and costs

  • Visualizing performance by region or department

You get multi-platform access to your data through the Power BI Service web interface and the mobile apps for Android and iOS. Need to get started without a budget? No problem! The free version already comes with robust features, and you can always upgrade to the paid version for advanced capabilities.

The Power BI community is very active on Microsoft’s dedicated Power BI forums, where you’ll quickly find answers to your questions. And the best part? Your reports integrate seamlessly with PowerPoint, websites, and even Teams conversations!

Power BI Desktop

The Power BI Desktop application serves as your main workspace for creating detailed reports. This free version allows you to work with your data through an intuitive drag-and-drop interface.

With just a click, you can turn tables into dynamic charts or geographic maps. Monthly updates regularly bring new features, such as AI-powered automatic visual generation.

Advanced Formatting and Visualizations

Tired of boring charts? Power BI offers an impressive library of interactive visualizations that make your data more meaningful. Create custom dashboards with gauges, heat maps, or waterfall charts to quickly identify opportunities for improvement.

For more complex analyses, the Data Analysis Expressions (DAX) language lets you build sophisticated calculations and custom measures. Even if you’re just starting out, the intuitive interface makes these features accessible, while still providing experts with the power needed for in-depth analysis.

Who Needs Power BI?

Data analysts and business intelligence experts are the primary users of this solution. Thanks to its ease of use, Power BI is also suited for marketing, sales, finance, and human resources teams who want to create customized reports.

HR departments, in particular, use Power BI to track employee demographics, analyze leave patterns, and visualize salaries by role. To share these analyses externally, a Power BI Pro account is required, enabling secure collaboration beyond the organization.

Large organizations value the tool’s ability to centralize information. A director can monitor objectives on a mobile device while an analyst refines reports using Power BI Desktop. This versatility makes Power BI an essential tool, recognized by Gartner as a market leader.

Why Use Dashboards?

By bringing all your key performance indicators (KPIs) into a single dashboard, you greatly simplify the analysis and understanding of your business data.

Dashboards provide a visual organization that instantly turns complex numbers into actionable insights.

You gain efficiency with real-time updated reports and automatic formatting of important data. No more waiting for monthly reports! You can set up scheduled email alerts to be notified as soon as a critical threshold is reached. Integrating a BI dashboard into your strategy gives you full access to your company’s historical data—all in just a few clicks.

Integrating Power BI with Power Apps, Power Automate, and More

The first step toward a complete solution is leveraging the Microsoft ecosystem by combining these powerful tools. Connect Power BI to Power Apps to create custom applications that interact directly with your dashboards. For example, you could develop an app that allows your sales team to update their forecasts in real time.

Power Automate turns your analyses into actionable tasks. Imagine a workflow that automatically detects improvement opportunities in your customer service data and sends alerts to your team when satisfaction drops below a certain threshold. No more constantly monitoring dashboards!

This unified approach makes your data genuinely useful every day. It’s like giving your reports superpowers—your teams gain autonomy and can act directly on insights without switching between different interfaces.

What’s the Difference Between Power BI and Excel?

While Excel remains the most widely used data analysis tool in businesses, Power BI has established itself as a more powerful business intelligence platform. Wondering which one to choose? Here’s what sets them apart.

Excel is perfect for quick data analysis and creating pivot tables. Its gentle learning curve explains its popularity for everyday tasks. But when your needs grow toward more complex analyses, Power BI takes over.

FeatureExcelPower BI
Data VolumeLimited (up to 1 million rows)Massive (hundreds of millions)
VisualsBasic and staticInteractive and dynamic
SharingVia email or cloudReal-time on browser and mobile

The real strength of Power BI lies in its ability to connect to multiple data sources and automatically refresh your key performance indicators. Leaders especially value this platform for its accessibility via a simple browser or mobile app, transforming the experience beyond traditional Excel files.

How to Choose Your Power BI Training

Selecting the right Power BI training for your needs is essential to mastering this data analysis tool. Before you start, ask yourself the right questions: Are you looking to learn the basics for everyday use, or do you want to dive into advanced concepts like the DAX (Data Analysis Expressions) language? Practical modules are crucial to turn theoretical knowledge into tangible skills.

Power BI Certification: A Boost for Your Resume

A Power BI certification is a major asset for your resume and job interviews. In 2025, the Microsoft PL-300 certification is especially valued by recruiters in finance, marketing, and human resources. It demonstrates your ability to create meaningful visualizations and transform raw data into strategic insights.

The Power BI training from MS Solutions is designed for all skill levels and covers integration with other Microsoft 365 tools, effectively preparing you for certification and professional use of Power BI.

In Brief…

The power of Power BI lies in its ability to turn your data into strategic insights. Interactive dashboards provide an immediate overview of your key indicators, while the 2025 AI features—such as centralized monitoring and Copilot integration—reveal hidden trends in your data.

Opportunities for continuous improvement multiply thanks to monthly updates and advanced refresh templates. Business intelligence thus becomes a major competitive advantage, enabling decisions based on data rather than intuition.

Power BI’s business intelligence allows you to generate detailed and intuitive reports from your most important business data. If you want to learn more, we also offer Power BI training—don’t hesitate to contact one of our experts.

To explore Power BI further, check out our articles and webinars:

  • Power Platform: Endless Possibilities – blog article and webinar

  • The Power of Business Intelligence for Your Organization – blog article and webinar

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